Logo & Branding Projects
Friends of Glasgow Museums
A community that has protected, supported and celebrated Glasgow Museums and its collections since 1944
The focus of this logo re -branding was on the language, people & strong heritage of the company.
By using the appropriate language the logo is allowed to feel more inclusive and welcoming of all, a key point that the company highlighted they wished to achieve in their new logo.
Throughout the branding I wanted to introduce terms such as ‘lets be friends’ (as seen in the bus promo poster) and also use ‘I am a friend’ and ‘dear friend’ as opposed to dear sir/madam in letters/emails. By not using generic terms which make individuals feel like a ‘consumer’ or ‘customer’ it helps each person feel valued and like part of a community instead of just another number. This allows the company to feel more inclusive and welcoming to all, as well as prevent the hard sale tactic that the company wished to avoid.
I chose to have the words FRIENDS, and GLASGOW slot together like building blocks to show the importance of the connection between the two. I also used a line and the words ‘since 1944’ to encapsulate the heritage behind the organisation. I see it as representing the longevity and the timeline of the Friends of Glasgow museums.
" It was a great modern design which emphasised the 'Friends' as an organisation, and a link I for one had been pushing for. Using terms such as 'best friends' etc as a way to reinforce the importance of our connection to our Members was very appropriate"
-Carol at FOGM
This design was awarded 3rd prize within the competition
THE Portkey Collector
The Portkey Collector, your one stop Harry Potter destination flying you across the web to Wizarding World shops & sites
I was approached to design the logo for a new Harry Potter website based in Australia. The key focus of this website was to provide a link or 'portkey' in Harry Potter terms, to all the different Harry Potter themed shops and sites on the web, it would act as a hub for transporting visitors. The client wanted to create a logo design that was recognisable as being associated with the Wizarding World but still hold some originality to it. It was important to the client that the logo would show the company as being a useful yet fun and engaging resource.
Throughout the branding I wanted to use iconic imagery
that one would associate with Harry Potter but also within
the theme of the site. I settled on the winged key and the
deathly hallows as two very iconic imagery. The key imagery
was used to symbolise the unlocking and opening of
doors, or 'portkeys' to other sites. The key image uses the
letter 'k' within the word 'portkey' as it resembles the end
of a key. This design can be utilised as a logomark on its
own or within the full lockup. I also customised the 'P' to
resemble the Harry Potter 'P' within its very well
Below : Some of the earlier logo concepts before selection of final version by the client
"Very linear and structured, with the appropriate amount of friendliness thrown in. I didn't have a moment of doubt due to the professionalism shown and had all questions answered even ones I didn't think of myself but were no less important. Everything was dealt with in a timely manner and with understanding when it comes to payment."
- Anique at The Portkey Collector